Spring 2007
Globalisation Management Strategies Conference
Monterey, California             March 29 - 30, 2007

Conference Program

 

	Thursday, 29 March 2007
07:45-08:45	Breakfast and Registration
	The Big Picture
08:45-09:00	Welcome/Introductions Ernest Scalberg, Dean, Fisher Graduate School of International Business, Monterey Institute of International Studies, Monterey, CA David Richins, Globalization and Localization of Business Exports (GLOBE Center), Fisher Graduate School of International Business, Monterey Institute of International Studies, Monterey, CA Douglas-Val Ziegler, Idea Connection Systems, Rochester, NY Michael McKenna, California Digital Library, University of California Office of the President, Oakland, CA
09:00-10:30	Globalisation Leadership Bev Corwin , President, Enso Company, Ltd., Seattle, WA
10:30-12:00	The Globalization-Localization Tradeoff: Challenges for the 21st Century Mohan Subramaniam, Associate Professor of Strategy, Carroll School of Management, Boston College, MA
12:00-13:00	Luncheon
	Global Marketing
13:00-14:30	Joseph H. Hester Legal and Corporate Affairs Microsoft Corporation
14:30-16:00	Web Site Cultural Customization: Strategies for India Nitish Singh , Associate Professor of Marketing and head of the Localization Certification Program at California State University, Chico, CA
16:00-16:30	Transport to MIIS Campus
	Keynote
16:30-17:30	Managing Global Customers George Yip, Vice President, Director of Research & Innovation, Capgemini Consulting, U.K.
17:30-18:00	Student Case Study
	The Day in Review
18:00-18:15	Ernest Scalberg, Dean, Fisher Graduate School of International Business, Monterey Institute of International Studies, CA David Richins, Globalization and Localization of Business Exports (GLOBE Center), Fisher Graduate School of International Business, Monterey Institute of International Studies, CA
18:15	MIIS Campus Tour and Reception
19:00	Special Event Dinner

	Friday, 30 March 2007
07:45-08:45	Breakfast
	Day 2 Overview
08:45-09:00	Douglas-Val Ziegler, Idea Connection Systems, Rochester, NY Michael McKenna, California Digital Library, University of California Office of the President, Oakland, CA
	Globalisation from a Non-US perspective
09:00-10:30	China: Economic Miracle or Mirage? Stan Crock, Senior Editorial Director, U.S. Federal Client Group, Accenture, USA
10:30-12:00	Globalisation From the Other Side Michael Gendron, Partner, Tatum LLC, Cincinnati, OH
12:00-13:00	Luncheon
	"Pulling it all together" and Mini Case Study
13:00-14:30	Management Strategies Yuwei Shi , Associate Professor, Fisher Graduate School of International Business, Monterey Institute of International Studies, Monterey, CA
14:30-16:00	China's Impact: accommodations and responses David McHardy Reid, PhD Thomas F. Gleed Chair of Business Administration Albers School of Business & Economics Seattle University
16:00-17:00	Facilitated Mini-Case Study Michael McKenna, California Digital Library, University of California, CA
17:00-17:15	Closing Remarks Ernest Scalberg, Dean, Fisher Graduate School of International Business, Monterey Institute of International Studies, CA